Mr Suits
The project was to create a brand logo for a hypothetical clothing company. They needed something with whit and class, but could still hold a modern feel against other brands.
I wanted to use a shape or symbol that could be applied in multiple ways but still held it firmly with the company name. The clothing company was called Mr Suits, I decided to work with the ‘M’ and develop it into the logo.
I struck upon the idea that the ‘M’ letter could resemble a jacket face on. I played with this shape and until I was happy to move forward with it. I very much like the result, the bast part being that it could be repurposed for different departments.
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